Proactive Marketplace Monitoring & Enforcement:
Stop Watching. Start Acting. Take Control of the Noise.
Most brands use monitoring tools to track violations, but few have a system to do something about them. Alerts pile up, teams get overwhelmed, and the problems keep spreading across the digital shelf. We help you focus on what matters and turn monitoring into action. That’s how you stop chasing problems and start controlling your channel.
Why Visibility Alone Doesn’t Work
You’re collecting more data than ever. But if your team is still buried in alerts, stuck in review cycles, or unsure what to prioritize. You’re not getting control, you're just getting noise. Tools were meant to help, but without structure behind them, they become another part of the chaos.
Here’s what we see when monitoring falls short:
MAP violations go unchecked
Counterfeits stay up too long
Partners start to question your control & lose trust
Internal teams burn out chasing the same problems
Monitoring is only valuable if it drives action. Without a system for enforcement, it rarely leads anywhere useful. That’s where we come in. We help you build a process that turns alerts into results. Your team gets the clarity to act, and the control to move forward.
Our Marketplace Monitoring Framework
Marketplace monitoring only works if it’s built to drive action. Tools that flood your inbox with alerts don’t solve the problem.
You need a system that helps you focus on what matters, tie violations to risk, and connect what you see to what you do.
That’s how you move from visibility to control and build credibility with partners along the way.
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1: Integrate the Right Monitoring Tools
Start with the right setup so you’re tracking what matters.
Whether you’re using PriceSpider, Wiser, or another tool, we help you set up your system to flag the right activity and filter out the noise.
We help you:
Choose or validate monitoring platforms
Define tracking parameters based on product, channel, and geography
Establish reporting formats that drive action -
2: Interpret the Data with Context
See what the alerts are really telling you.
Raw data doesn’t explain itself. We connect the dots so you can spot real patterns, understand who’s behind violations, and act faster with better clarity.
We help you:
Identify high-risk trends and repeat offenders
Cross-reference listings with known partners and sellers
Flag early warning signs of gray market behavior -
3: Prioritize and Escalate the Right Cases
Act on the alerts that matter, and skip the noise.
Not every violation needs the same response. We help you focus your team’s time on what matters most, and reduce the manual work that slows everything down.
We help you:
Build an enforcement decision matrix
Escalate high-priority cases with confidence
Reduce internal bottlenecks and busywork -
4: Connect Monitoring to Enforcement
Close the loop between insight and action.
Raw data doesn’t explain itself. We connect the dots so you can spot real patterns, understand who’s behind violations, act with better clarity, and measure impact.
We help you:
Identify high-risk trends and repeat offenders
Cross-reference listings with known sellers or partners
Flag early signs of gray market behavior
What Our Clients Experience
"Before Howell & Associates, monitoring felt like busywork. Now it fuels the system that keeps our brand protected. Faster response, better outcomes, stronger partner confidence."
- Channel Manager,
Health Supplement Manufacturer
With Howell & Associates,
Brands Have:
Reduced enforcement lag time by more than 50%, with clearer action paths and fewer bottlenecks
Cut MAP violations across top marketplaces by combining smart prioritization with real follow-through
Rebuilt trust with channel partners through transparent, consistent enforcement
Turned repetitive monitoring into a focused system that surfaces what matters most
Freed up brand and legal teams to focus on growth instead of inbox management
When monitoring starts working the way it should, your team feels the difference. Less time chasing violations. Fewer late-night fire drills. More space to focus on the work that actually moves the brand forward. If that doesn’t sound like your current setup, let’s talk.
Our Clients Include:
Your Brand Protection Stack
We work across the full lifecycle of brand control. Whether you’re cleaning up unauthorized sellers, enforcing MAP, or preventing gray market diversion before it starts, our approach is built to scale with you. Click to learn more:
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Channel Strategy & Risk Consulting
Design stronger systems that prevent problems before they start
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MAP Policy Development & Enforcement
Build an enforceable policy that works in the real world
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Marketplace Monitoring & Enforcement
Turn your data into action with real follow-through
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Reseller Investigation & Channel Enforcement
Find out who’s behind the violations, and shut it down
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Gray Market & Counterfeit Protection
Protect your brand as you grow. Keep threats from coming back.
Marketplace monitoring can be a powerful tool, but only if you know what to do with the data. We help you turn insight into enforcement, and enforcement into lasting control.