Who We Serve
From pets to power tools, leading brands trust us to protect their value across every aisle.
For more than a decade Howell & Associates have been on the frontlines of brand protection. Long before enforcement was mainstream, we were helping channel managers and ecommerce leaders like you uncover hidden risks, shut down unauthorized sellers, and stop margin erosion. The playbook that others use today started here, and we continue to raise the bar for what effective channel control looks like.
We know these markets because we have lived in them. From pet care and nutrition to tactical gear and consumer electronics, we have worked directly with brands, and helped them protect trust, recover lost margin, and preserve their place in the market.
Every industry has its own challenges, but the risks of unauthorized sellers, counterfeits, and pricing chaos are universal. We work with you to uncover your needs, address both the shared threats and unique complexities, and create outcomes built to help you succeed.
The Markets We Know Best
Pet Care & Nutrition
Counterfeits and gray market listings in pet care do more than cut into profits, they put animals and families at risk. We work with the teams inside leading pet brands to stabilize pricing, remove unsafe listings, and protect the trust their customers depend on.
Industrial & Manufacturing
Complex distribution networks create prime conditions for diversion and gray market sales. We help manufacturers stop channel conflict, enforce pricing programs, and protect brand integrity across every tier of the market so margins hold and partnerships stay strong.
Tactical & Outdoors
Outdoor, tactical, and sporting goods brands face safety and trust risks when counterfeit gear or diverted products appear. We help these companies enforce pricing, eliminate unauthorized sellers, and protect the reputation that drives loyalty in specialized communities.
Consumer Electronics
Electronics brands face constant threats from unauthorized resellers, warranty abuse, and channel conflict. We help global manufacturers maintain stable pricing, remove unsafe or misleading listings, and keep their products authentic and their customers confident in what
they buy.
Home, Kitchen & Lifestyle
Household and lifestyle brands often see their value undermined by sellers who slash pricing and harm reputation. We deliver channel protection that keeps products aligned with customer expectations and preserves the brand equity that has been built over decades.
Health & Wellness
Supplements, veterinary products, and personal care items are high risk categories for counterfeits and diverted goods. We help brands shut down unauthorized sellers, safeguard consumer safety, and protect trust in regulated markets where compliance and reputation drive long term growth.
Beyond These Categories
Even if your industry isn’t listed above, the same risks apply. If you manufacture or distribute products, you face the same threats, unauthorized sellers, MAP violations, margin erosion, and brand dilution. We know how to stop them.
Not every category is the right fit for our model. For industries like tobacco and adult toys & entertainment, we are happy to point you to firms who specialize in your space so you get the expertise you need.
We’ve helped brands across multiple industries investigate, uncover, enforce, resolve, and maintain their online sale channels for more than a decade. Our difference is simple, we act. Our team of experts combine years of industry experience, legal expertise, eCommerce forensics, and channel strategy into a proven model that gets results.
The Proof That Matters
RESULTS IN ACTION
Hundreds of enforcement cases resolved
Millions of Dollars in margin recovered
Thousands of unauthorized and unsafe listings removed every year
73% reduction in unauthorized listings for a national pet supplement brand in under 90 days
6.9% year over year increase in MAP violations shut down across major marketplaces during Q4
“The experts at Howell & Associates didn’t just remove unauthorized sellers, they rebuilt confidence across our entire channel. We regained pricing integrity, strengthened partner trust, and protected the value of our brand.”
- Director of Channel Strategy, Global Consumer Brand
How We Start
Discovery and Risk Map
We listen to your story. A short call and sample crawl give you a clear view of your top risks, likely leaks, and early enforcement priorities.
Investigation and Early Enforcement
We identify and show you who is selling, how they source, and act fast with targeted notices, outreach, and takedowns.
Channel Plan and Reporting
We work with you to create a plan aligned with your needs, and your teams needs and give you reporting that shows our progress and results.
Want to find out what it’s like to work with Howell & Associates? Visit our Who We Are page to learn about how we partner with you, and what it’s like to work with us.
Ready to uncover your top vulnerabilities and build a clear path to control?